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Solidarity Campaign

Music Note Donation

 

During the Corona pandemic, many musicians lost their income. The idea: show solidarity and donate music notes by interpreting Beethoven's „Ode to Joy“. Each note played, generated a donation. Result: unleashed user-generated creativity, a big media response and over a quarter million € in donations.

Job: Concept

Agency: Freundliche Grüsse

Client: Lucerne Festival

Awards: Best of Swiss Web Bronze, ADC Switzerland Shortlist