Covid Solidarity Campaign
Music Note Donation
During the Corona pandemic, many musicians lost their income. The idea: show solidarity and donate music notes by interpreting Beethoven's „Ode to Joy“. Each note played, generated a donation. Result: unleashed user-generated creativity, a big media response and over a quarter million € in donations.
Agency: Freundliche Grüsse
Client: Lucerne Festival
Awards: Best of Swiss Web Bronze, ADC Switzerland Shortlist