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Fundraising Campaign
Freegold
Every year, several tons of dirty gold from Togo come to Europe. To draw attention to this problem, we offered gold for free. But first, the users had to watch a short film about its dubious origin. In the end, they could choose the free gold or a donation.
Job: Concept
Agency: Freundliche Grüsse
Client: Public Eye
Awards: SDV Award Gold, ADC Switzerland Bronze, ADC Europe Shortlist, Best of Swiss Web Shortlist, Lovie Awards Shortlist
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