Fundraising Campaign

Freegold 

 

Every year, several tons of dirty gold from Togo come to Europe. To draw attention to this problem, we offered gold for free. But first, the users had to watch a short film about its dubious origin. In the end, they could choose the free gold or a donation.

Job: Concept

Agency: Freundliche Grüsse

Client: Public Eye

Awards: SDV Award Gold, ADC Switzerland Bronze, ADC Europe Shortlist, Best of Swiss Web Shortlist, Lovie Awards Shortlist