Every year, several tons of dirty gold from Togo come to Europe. To draw attention to this problem, we offered gold for free. But first, the users had to watch a short film about its dubious origin. In the end, they could choose the free gold or a donation.
Agency: Freundliche Grüsse
Client: Public Eye
Awards: SDV Award Gold, ADC Switzerland Bronze, ADC Europe Shortlist, Best of Swiss Web Shortlist, Lovie Awards Shortlist