Integrated Campaign

Work Better

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Based on the existing film script by the great team at AKQA Berlin (Gabrielle Soria, André Blanco a.o.), Res Matthys was responsible for defining the campaign's message and for crafting the story of everyday hero Markus across all channels for the DACH markets - from film to social media to OOH to the last punctuation mark.

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Job: Copy

Agency: AKQA Berlin

Client: HP

Awards: Muse Awards Platinum Winner, Creative Pool Awards Silver, Adweek "Ad of the day"