Integrated Campaign

Work Better

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Based on the existing filmscript by the great team from AKQA Berlin (Gabrielle Soria, André Blanco u.a.), Res Matthys was responsible to define the campaign-messaging and to craft the story of everyday hero Markus across all channels – from film to social media to OOH to the final punctuation mark.

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Job: Copy

Agency: AKQA Berlin

Client: HP

Awards: Muse Awards Platinum Winner, Creative Pool Awards Silver, Adweek "Ad of the day"