Viral Clip

Packaging

 

The clip is a swipe at McDonald’s biggest rival: Older boys keep taking a McDonald’s lunch from a little boy in the playground. Until he finally comes up with a clever idea ... which amused a few million viewers worldwide.

Job: Concept, Copy

Agency: DDB Berlin

Client: McDonald’s

Awards: Epica Bronze, Cannes Lions Shortlist, Eurobest Shortlist