Viral Clip
Packaging

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The clip is a swipe at McDonald’s biggest rival: Older boys keep taking a McDonald’s lunch from a little boy in the playground. Until he finally comes up with a clever idea ... which amused millions of viewers and made headlines around the world.

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Job: Concept, Copy

Agency: DDB Berlin

Client: McDonald’s

Awards: Epica Bronze, Cannes Lions Shortlist, Eurobest Shortlist