Integrated PR Campaign

Return to Sender 

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Swiss commodity traders like Trafigura sell toxic fuel to Africa. With dramatic consequences for the health of local people. So we sent a container of dirty air back to the sender. After media reported worldwide about the unusual action, five African countries lowered their sulfur standards.

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Job: Concept, Copy

Agency: Freundliche Grüsse

Client: Public Eye

Awards: D & AD Gold, Cannes Lions Bronze, Clio Silver, Shortlist, ADC Europe 2 x Silver, Best of Swiss Web 2 x Silver, Bronze, Shortlist, ADC Switzerland 3 x Shortlist, SDV-Award Silver, Bronze, Edi Shortlist, The Webby Awards Shortlist

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